Announcing Stock Centre

Last update on Nov. 30, 2015.

Image credit: Gotzila Freedom /


I want to start this announcement on a personal note.

Insofar as investments are concerned, this year is shaping up to be the toughest one in my life. If you’ve been following this blog for a while, you will know that my portfolio has taken a big hit over the past year. My financial loss however, is not why this year has been tough for me.

As you may know, I offer two types of paid subscriptions on this site. Regular members have access to certain tools, including various types of model portfolios, a risk analyzer, and so on. Premium members have access to everything that regular members have access to, but they also have access to my research on individual stocks.

In the past year, I’ve recommended and published research on three Canadian oil and gas stocks. I continue to hold all three of them in spite of the fact that they’re the main reason my own TFSA portfolio has suffered.

Of the three oil and gas stocks, two of them are doing OK, all things considered. I’m not worried about them going bankrupt, even if oil stays near these levels next year, and I know they will eventually go up when oil goes up. However, I can’t say the same about the third company, Long Run Exploration (LRE).

Unfortunately, LRE was also the company that I felt was most undervalued. In fact, I still believe that it’s undervalued, so as noted, I will continue to hold the stock. As I published my own research on the company, many of MoneyGeek’s premium members bought in as well, and those members have lost money as a result.

Now, I don’t mind losing my own money on my own investments. I’ve invested in other companies that have even gone bankrupt in the past, but my portfolio as a whole always recovered. However, what this experience with LRE has taught me is that I don’t want to be responsible for other people’s losses. Even though I warn people that investing in individual stocks is risky, I’ve learned that I still feel guilty when other people feel unhappy about the outcome.

Therefore, after some reflection, I’ve decided to slowly shift the focus of MoneyGeek. I’ve decided that I want the membership to be less about relying on my own analysis, and more about helping members think for themselves. The new resource I’m launching, which I’m calling Stock Centre, is the first embodiment of this shift.


About Stock Centre

Let me explain what Stock Centre is today, and what it will be in the future.

Stock Centre has a page for every Canadian stock today. Each page contains links to the official financial statements, and a growing minority of those pages also contain extracted financial statements, so you can quickly see the financial performance of each stock over the years.

Also, a growing number of pages have charts that display the stock’s momentum. Historically, stocks with positive momentum outperformed stocks with negative momentum. As an example, you can take a look at this Baytex Energy page. For more information on momentum strategies, I would refer you to the book called DIY Financial Advisor.

Over the next months and years, I plan on adding more types of information on each page, including news and value investing metrics. I will do my best to make all the information there easily understandable for non-investment professionals. In essence, I want Stock Centre to give the average user easy access to everything he or she needs in order to properly analyze a stock.

I’ve decided to launch Stock Centre now, rather than wait to add more features because I want to start getting your feedback as soon as possible. If, after browsing through the pages, you have any suggestions on what to change, or what features you’d like to see, please don’t hesitate to email me or post the suggestion in the comment box at the bottom of this page.

Stock Centre is also just the beginning. I also plan on introducing other tools that will help investors create and implement their portfolios more easily than ever. I plan on introducing resources that track different markets, such as oil, bonds, and so on. Some of these features will be available for the public for free. However, other tools will be available only for paid members.

Given the shift in focus, current members might wonder if I’ll scrap some of the existing services. For the foreseeable future, the answer is no. I will keep the existing services as long as I believe people find them valuable. That means I will keep writing regular articles and answering questions on the Q&A forum, among other things. However, I may scrap some services in the future if I find that people no longer use them.

Finally, I want to thank those members who have emailed to encourage me through this time. I’m human, so I make mistakes, but I will try my best to learn from them and deliver a better service going forward.

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